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Title:  Marketing Manager

Location:  INDIA - Bangalore
Requisition ID:  1483

Job Summary

Job Summary:
The digital strategist defines and oversees the enterprise digital strategy, encompassing all public (Web sites, landing pages, microsites, social sites) and private (customer portal, partner portal, sales portal) Web properties; paid, earned and owned digital media; and all supporting infrastructure (Web content management, analytics, social platforms, marketing automation platforms) with oversight of execution, coordination and optimization of digital strategies across multiple parts of the business.

Job Requirements

Roles/Responsibilities
• Drive and coordinate integration of digital strategy across all channels
• Stay abreast of emerging digital technologies, media opportunities, approaches and strategies
• Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience
• Define a primary set of digital key performance indicators (KPIs), and develop and manage a dashboard reflecting progress toward each KPI
• Collaborate with and advise other functions (e.g. portfolio marketing, communications, demand centers, sales, customer service, investor relations) to define the nature of, and desired outcomes from, digital experiences for primary audience categories (e.g. customers, prospects, partners, sales, investors)
• Advise digital marketers and Web developers in the countries, on digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance
• Create and maintain maps and use cases of digital activities and touchpoints for primary audience categories
• Use analytics – often in partnership with marketing operations – to continuously audit and improve digital experiences and outcomes
• Oversee testing of digital user interfaces (e.g. landing pages, microsites, portal pages)
• Conduct internal and external stakeholder sentiment studies to improve digital experiences

Technologies Supporting the Role
• Web content management
• Web analytics
• Web optimization tools (e.g. reverse IP, real-time data appending)
• Marketing automation platform
• Sales force automation
• Social media platforms, monitoring tools
• Search engine marketing tools
• E-commerce platform
• Sales and partner portal platforms

Education

 
Education
• Bachelor's degree in marketing, user interface design, or quantitative/analytical field required
• Master’s degree in marketing, user interface design, or quantitative/analytical field preferred
Background/Experience
• 10 years in roles of increasing responsibility in digital marketing, with a strong focus on digital go-to-market strategies, Web design, digital media and analytics
• More than three years of experience with b-to-b social media
• Ability to define and socialize digital strategies that extend across business and geographic segments
• Significant, verifiable experience optimizing digital interfaces to drive deeper engagement and positive user experiences
• Development of strategic KPIs and comprehensive supporting metrics to guide optimization and report results
• Experience working with, and successfully managing, digital agencies
• Depth of technical understanding necessary to understand what is currently possible and what is emerging
• Evaluation and use of Web content management, social media, marketing automation, digital media and search engine optimization platforms
• Strong experience developing high-yield digital inbound strategies from search engine marketing to social media
• Experience with A/B, multivariate and usability testing
• Agency experience a plus
• Experience managing outside resources and agencies

Competencies
Skills
• Web and user interface design
• Project management
• Strong written/oral communications
• Use of Web and business analytics platforms
• Statistical analysis and predictive modeling
• Digital behavior analysis
• Agency management
• Strategic, objective-driven planning and reporting

Behaviors
• Strong leader
• Problem solver
• Detail oriented
• Collaborative
• Proactive
• Analytical
• Strategic

Knowledge
• Digital media
• Digital technology trends
• Web design and user interface best practices
• Audience segments and personas
• Customer lifecycle
• Buyer’s journey
• Company brand and positioning
• Go-to-market strategies


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