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Title:  Paid Media Marketing Manager

Location: 

Bangalore, Karnataka, IN, 560071

Requisition ID:  31249
Job Summary

This is a position for a media-savvy professional who is passionate about shaping Awareness and Demand across all paid media channels for EMEA and APAC. This role will be part of the Demand Centre team chartered with designing, executing and optimising marketing campaigns to support the Campaign and Field demand generation initiatives. The role advances thought leadership on paid media strategies and implements best practices to drive NetApps’ EMEA & APAC businesses.

In this , the individual will define the holistic media and growth strategies, ensure successful execution of Paid Media Programs, and look for cost efficiencies from a centralised execution model. This role will work closely with our Corporate Campaign marketing partners and Field Marketing Managers to drive all digital paid media channels. This entails managing and overseeing the execution of all integrated paid media activities, while collaborating cross functionally in marketing, with other business units, managing multiple external agencies and growing in-house capabilities. 

 

Responsibilities:

  • Manages Strategy, planning and execution of paid media programs for awareness and demand gen campaigns
  • Design integrated media programs across diverse paid media channels across digital, paid search, paid Social, display, Content syndication, ABM, OOH, custom content/programs.
  • Conduct competitive intelligence /benchmarking and develop strategies to adapt to changing environment
  • Measures and proactively optimizes performance of media programs monitor and manage campaigns to meet and exceed targets for conversions and ROI within predetermined budgets
  • Works closely with Campaign Teams, Demand Centre, field marketing, to plan, develop, and deploy paid media activities to support their needs
  • Create cross-organizational alignment by leading strategic discussions and business reviews. Work with internal teams on creative development (banners, landing pages)
  • Manage paid media budget,( budget planning, tracking actuals, and based on performance analyses and make spend shift / optimization recommendations across all channels).  Develop forecasts and ad-hoc projections for spend, revenue and ROI
  • Manage digital paid media agency and 3rd party vendors to optimize and expand upon existing campaigns; drive agency to be proactive, creative, and efficient.
Job Requirements

Requirements:
 

  • Experience running media campaigns for B2B marketing.
  • Open availability to be an active participant calls as needed with the US, EMEA and APAC teams.
  • Proven track record leveraging media to shape brands and drive sales 
  • Solid foundation in marketing metrics and reporting on insights to higher level executives
  • Candidate must be high energy, a positive “can-do” person who can thrive in a fast-paced, dynamic environment with competing priorities 
  • Be self-motivated to infuse strategic thinking for how paid media amplifies earned and owned media opportunities. 
  • Executes on behalf the business with a strong sense of ownership and accountability
  • Strong problem solving, decision-marking and analytical skills
  • Ability to build strong working relationships across all levels of the organization, especially internationally 
  • Must be able to work both independently and on cross-functional teams
  • Must have effective communication (verbal, written, presentation), time and project management skills
  • Attention to detail & Ability to demonstrate resourcefulness, motivation, initiative and leadership
  • Ability to build creative solutions and drive results with excellent analytical skills

- Excellent verbal and written communications skills; presentation, customer service, business, and negotiation skills.- Strong analytical skills and ability to work both independently and on cross functional teams. - Ability to build strong working relationships across all levels of the organization, including remote areas. - Marketing experience in the technology industry.- Ability to function well in a fast-paced, dynamic environment with competing priorities.- Broad understanding of NetApp's products and services technologies/concepts in a distributed environment.Responsibility and Interaction:Responsibility: - The tasks this individual is responsible for are often non-routine and unstructured, requiring creative solutions.- This individual will apply attained experiences and knowledge in solving routine to moderately complex problems.Interaction: - This in...

Education

Education requirements:

  • B.S. or B.A. in a Marketing or related field
  • Candidate must have at least 5-7 years as a media planner at agency or B2B Paid Media Specialist Client Side.  
  • Experience working across both EMEA and APAC geographies.
  • Must have experience with media planning and executing across display, social and content syndication, CRM retargeting and ABM MarTech tools. 
  • Proven experience supporting campaigns for large enterprise companies, Ideally in the IT Industry.

 

“NetApp is an equal opportunity employer and encourages individuals of all backgrounds, including individuals with disabilities, to apply for open positions at NetApp.”


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