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Title:  Product Marketing Mgr


Bellevue, WA, US, 98004 Sunnyvale, CA, US, 94089 Greenqloud, IS Greenqloud, IS

Requisition ID:  39721


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Do you have a passion for driving cutting-edge cloud technology to market? Are you knowledgeable about hybrid and multi-cloud environments; Kubernetes and the container market at large such as Docker, OpenShift, and Anthos?

With NetApp you have the possibility of showcasing some of the world’s best IP on the world’s largest stages through NetApp’s strategic partnerships with leading cloud platforms like Azure, AWS and Google Cloud.  If this gets you excited and you’re ready to flex your go-to-market muscle around hybrid and multi-cloud armed with a full stack of cutting-edge container and application orchestration, we have the role for you.

NetApp needs a self-motivated, results-oriented Product Marketing Manager to take our marketing efforts for our NetApp Kubernetes Service and Fabric Orchestrator to the next level. This includes driving its messaging, positioning, sales enablement and strategic partnerships alongside product management, engineers and our larger marketing organization.  You must be a strong advocate for the customer’s point of view and requirements.  It’s time to scale your tech-savvy, cloud native deployment expertise to the masses.

This role is for someone who understands hybrid and multi-cloud strategies, container orchestration, IaaS, PaaS, SaaS, B2B sales, public clouds and has extremely high expectations of themselves as well as the team around them. You will be directly contributing to our corporate goals and strategic marketing initiatives.  You will lead as a subject matter expert who empathizes with our customer’s challenges and responsibilities and brings them to life in all new ways.  In this role, you will have an important seat at the table for technical product strategy discussions and help drive broader adoption of NetApp’s K8s and data fabric services both internally and externally.  NetApp moves fast.  If you thrive in a fast-paced, dynamic environment with competing priorities, this may be your next home.

Job Requirements
  • Develop product positioning, messaging, a comprehensive go-to-market plan across prioritized routes, working with the Engineering and Product teams for market and competitive analysis
  • Create core content to drive annual recurring revenue including videos, demos, blogs, white papers, presentations and customer stories that clearly articulate NetApp’s differentiation and partnership with leading organizations.
  • Plan and manage execution of multi-channel campaigns for product and feature launches.
  • Collaborate with engineering, product management and broader marketing heads to drive increased adoption and awareness of our K8s and Fabric Orchestrator services in existing customer base and new target audiences.
  • Drive excellence around product launches, announcements, and content activities including tradeshows, conferences, sales kickoffs and ongoing technical sales training or channel partner training activities
  • Engage with Devs, Ops and SREs through events and social media channels to better understand their needs and glean feedback on features and requirements
  • Lead NetApp Field Sales team through key problem identification, messaging, solution positioning, competitive displacement, key sales motions and public cloud/partner engagements to successfully win business



  • Strong understanding of hybrid and multi-cloud environments, Kubernetes and container orchestration and management, persistence, leading cloud platforms (AWS, Azure, Google), cloud-native microservices, developer environments
  • Extensive customer, industry and field experience is a must.  This includes deep knowledge of developers, their drivers and motivations, and how to talk to them in their own language
Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.



Equal Opportunity Employer Minorities/Women/Vets/Disabled

Nearest Major Market: Seattle
Nearest Secondary Market: Bellevue

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