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Title:  Brand Campaign Manager


Boulder, CO, US, 80302

Requisition ID:  50711


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Brand Campaign Manager
Location: Boulder, Colorado
NetApp Global Marketing 

Throughout the world, leading organizations count on NetApp for software, systems and services to store, manage, protect, and retain one of their most precious assets: their data. We enable enterprises, service providers and partners to envision, deploy, and evolve their IT environments. Customers benefit from our open collaboration with other technology leaders to create the specific solutions they need. We were incorporated in 1992 and created the world’s first networked storage appliance. Today, we offer a portfolio of products and services that satisfy a broad range of customer workloads across different data types and deployment models. 

The Brand Strategy team at NetApp is looking for a Brand Campaign Manager to manage the relationship, collaboration, and workflow between the business and its creative agencies. As a member of the team responsible for brand perception, you will work with internal teams and agency partners to translate business objectives into campaigns that build brand equity and deliver measurable results. 

Key Responsibilities:
•    Manage the plan, timelie, deliverables, and dependencies between internal and agency teams 
•    Collaborate with leadership and contribute to the development of business and brand strategies
•    Lead cross-functional teams in the development of briefs for the agency
•    Partner with media team to develop plan and define campaign tactics
•    Collaborate with digital and social teams to develop channel strategies
•    Work with content producers to integrate content into campaigns
•    Design and field research studies to evaluate the impact of campaigns on brand perception

Job Requirements

Job Requirements:
•    BA or BS in Marketing or related field
•    Strategic thinker and creative problem-solver with highly developed business acumen
•    Collaborative relationship-builder with exceptional project management and communication skills
•    10+ years of experience in brand marketing, working closely with or within a creative agency 
•    Proven ability to manage and optimize integrated, omni-channel marketing campaigns
•    Understanding of and ability to apply MADtech in customer experience-based campaigns
Knowledge and Skills: 

•    Excellent oral and written skills 
•    Excellent interpersonal skills 
•    Loves using data to make smart editorial decisions
•    Strong project and program management skills 
•    Ability to build, manage and influence distributed teams 
•    Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
•    A natural problem solver who's open to experimentation and comfortable
     with a "fail fast" mentality
•    Ability to interface effectively with and influence all levels of management and functional disciplines 
•    Expert knowledge of writing, editing, proof-reading, and style guides
•    Basic understanding of the IT industry, offering categories and NetApp offerings/strategy 

Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.



Equal Opportunity Employer Minorities/Women/Vets/Disabled