Title:  Digital Marketing Manager

Job Summary:

The Digital Inbound Marketing Manager/SEO (Search Engine Optimization) and LLMO (Large Language Model Organisation) Specialist is responsible for analyzing individual pages and the overall structure of netapp.com to find opportunities and improve the overall search performance across traditional and AI powered search engines. Search Managers work across multiple revenue teams to support growth strategies for marketing, including the content team, product and solution marketers, and the user-experience designers. 

Ideal candidates are data-driven and creative thinkers who use SEO and AI (Artificial Intelligence) best practices to conduct on-page optimization. The work spans a variety of workloads including new keyword research, code additions and schema reworks when necessary, strategic direction on the site’s information architecture, and copy rewrites to ensure that the pages are best-suited for our audiences.  

Our goal is to build the most performant site within our industry, with logical and informational content that both ranks well in search and educates the user on site.

Job Responsibilities:

• Outline and communicate structural page improvements to revenue teams
• Identify powerful keywords and technologies for driving valuable traffic to netapp.com pages and improve SERP performance
• Utilize AI and LLMO resources to support SEO strategies and track their success
• Stay up-to-date with SEO/LLMO best practices and regularly audit the storage-space ecosystem for content, technical, and on-page opportunities
• Collaborate with stakeholders and educate them on best practices and current strategies
• Utilize tools like Adobe Analytics, Google Search Console, Ahrefs, SEMrush, and AI content resources

Job Requirements:

• 8+ years of experience in successfully developing and executing organic SEO campaigns in the B2B space
• Interest and experience in creating performant content for LLMs, including Google Gemini and Perplexity AI
• A thorough understanding of search engine algorithms and ranking methods with a willingness to communicate these with stakeholders
• Experience with SEO industry programs, such as Google Analytics and Ahrefs
• Strategic knowledge of keyword research best practices and the “think-on-your-feet" ability to change strategies “live"
• Comfortable analyzing high volumes of data on a daily basis
• Experience with other aspects of marketing, such as content creation or social media marketing is a plus 

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