Title:  Marketing Analyst

Location: 

Boulder, CO, US, 80302 US

Requisition ID:  107123

Job Summary

The Marketing Analyst provides valuable reports and insights to various marketing stakeholders, including: revenue marketing programs, field marketing, events, social and influence, and other related activities, to help maximize NetApp marketing investments to achieve business goals. The analyst will work with data in Marketo, Salesforce, Lytics, Adobe Analytics, CaliberMind, and other tools to identify trends, problems, and opportunities. The analyst will also create dashboards and reports in PowerBI for others to use on a self-service basis.
The analyst will also apply creative data visualization techniques to tell the story that data indicates, and utilize data modeling to develop forward-looking performance projections. Because the analyst relies on accurate data to do their work, they will continuously evaluate data fidelity and availability, and work with the data infrastructure team, IT, or marketing or sales operations to correct any problems.

Job Responsibilities:

•    Develop and implement plans to institute relevant marketing performance evaluation and measurement
•    Provide reliable, consistent, and accurate reporting against goals and benchmarks for marketing influence, demand generation, web performance, and marketing ROI, and other related measures
•    Perform ad hoc data review and analysis in response to queries from stakeholder teams (revenue marketing, field marketing, events, etc.)
•    Provide valuable improvement or optimization insights through independent analysis of data
•    Identify data inaccuracies, availability, or other data problems to the data infrastructure team or third-party agencies
•    Empower stakeholder teams to perform their own analyses on items within their own responsibilities (e.g. providing useful reports and dashboards)
•    Partner with cross-functional and external vendor teams to lead or contribute to large scale strategic projects as well as ongoing operational activities.
•    Apply relevant data models (developed by data science teams) to advise stakeholders to achieve key business outcomes
•    Act as a champion for a data-driven culture, evangelizing best practices with internal stakeholders across functional areas, markets and relevant WW functions.

Job Requirements

 

•    Ability to measure and analyze results of a program or project utilizing strong spreadsheet and project management skills    
•    Strong analytical skills, including the ability to create future projections using models with clearly-defined assumptions
•    Strong leadership skills and communication skills to consolidate key findings and analytics into focused actions for WW Marketing and Geo / BU leadership. Must be able to influence a wide range of levels without authority.
•    Ability to work both independently and on cross-functional teams
•    Skilled at creating spreadsheets, presentations, and graphics
•    Ability to present to teams and drive virtual projects
•    Ability to build strong working relationships across all levels of the organization, including remote areas
•    Ability to function well in a fast-paced, dynamic environment with competing priorities and tight deadlines

Experience:

•    Bachelor’s degree or equivalent in business, marketing, data science, or math. MBA is a plus.
•    Minimum 5 years of experience in a sales, marketing, or financial reporting and analysis role. Must have a proven track record of embedding data driven marketing skills and capabilities with marketing teams
•    
Preferred Experience:
•    Direct experience leveraging big data analytics platforms
•    Experience with SQL and databases
•    Experience developing and working on larger scale analytics / big data implementations
•    Track record of consistent delivery and execution
•    Fluent in advanced statistical analysis and interpretation of results - including trend analysis and modeling

 

 

Education

IC - Typically requires a minimum of 5 years of related experience.Mgr & Exec - Typically requires a minimum of 3 years of related experience.


Nearest Major Market: Boulder
Nearest Secondary Market: Denver

Job Segment: Marketing MBA, Event Marketing, Data Modeler, Field Marketing, Statistics, Marketing, Data