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Title:  Sr. Director Product and UX Transformation


Boulder, CO, US, 80302 Austin, TX, US, 78759 Wichita, KS, US, 67228 Research Triangle Park, NC, US, 27709 Bellevue, WA, US, 98004 Baltimore, MD, US Atlanta, GA, US, 30342

Requisition ID:  48243


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By building cloud infrastructures, customers get the scale and quality of service that modern applications require.  Only NetApp can help organizations focus on the business at hand when they develop a zero-touch infrastructure that manages apps, data and services as one integrated resource supporting both public and private clouds.

Job Summary

NetApp is seeking a visionary leader for product transformation of our existing hybrid-cloud portfolio of products. This leader will own the simplified customer experience across the portfolio, accelerating the path to SaaS readiness and an API first approach. NetApp is seeking someone who embraces disruptive innovation to make a fast and furious transformation by creating and executing on a collaborative product vision for UX across engineering while building alignment and alliances across all business units.  This role will report directly to the VP of Engineering for Manageability and Data Protection.

You are a fit for this role if you have led UX transformations and have strong corporate leadership experience. The best candidate will bring a strategic consultative approach to the organization for end-to-end customer experience across the portfolio for enhancements to existing products, as well as new SaaS focused product development. NetApp is seeking a charismatic leader who is adept at deep diving at the technical level and working closely with product management and technical leaders across all aspects of the product. The top candidate for this role has  been responsible for curating and maintaining a holistic user, business and technology appropriate experience. NetApp is seeking someone that has a proven record of being able to optimize and enhance the consumer experience by striking a balance between the best way to solve technical problems and the user experience. 

This leader should have the ability to ignite passion, excitement, and action among people throughout NetApp. He/she should have a designer mindset to take the organizational capabilities and turn them into experience offerings. He/she should have an orchestrator mindset to align the various elements of the product to fit into a cohesive whole through a customer-delighting theme. He/she should have an evangelist mindset to fight for the needs, wants and desires of customers and make sure that the company’s offerings create value on behalf of each individual guest.

Job Requirements

Key responsibilities for this role include: 

· Enrich UX by bringing a transformation of various NetApp value streams under a unified experience for customers creating elegant and feature rich user experiences. Ability to eliminate the complexity from our core products. Understand the industry and our enterprise customer base.

· Fostering an understanding throughout the organization of the buyer’s journey and customer life cycle and how they will be evolving as the industry moves to SaaS model. Advocating for consumer needs in the development and deployment of projects and strategies throughout the organization.

· Manage a diverse product team including UX designers, and content specialists.

· Measuring and tracking overall customer experience including APIs.

· Lead continuous transformation to improve efficiency and increase speed of innovation in line with the company strategy.


Essential Job functions:

· Gain extensive awareness on the product’s strengths and limitations relative to market/consumer trends, competitive threats, market opportunities, and more importantly, consumer experience.

· Identify and prioritize design problems in the user journeys of our current portfolio of products and devise elegant solutions. Conceptualizing improvements and translating ideas to design and development teams and how they will be evolving as the industry moves to SaaS model

· Develop and evangelize UX vision throughout the organization

· Make strategic design and user-experience decisions related to core and new, functions and features.

· Partner with product management to drive roadmap planning and prioritization discussions

· Provide UX direction and guidance to engineering leadership and executive staff, as well as individual contributors. Successfully solve strategic and product UX challenges.

· Collaborate with cross-functional groups across the organization on corporate UX strategy

· Continually evaluate practices, methods and strategies to improve customer interactions in line with relevant technology and industry trends

· Emphasizing to employees and internal teams the importance of understanding consumers and their motivations, the ease of their encounters and their takeaways

· Having an appreciation for collecting and analyzing data to continuously modify and improve the user experience.

· Provide leadership, mentoring and guidance to senior technical staff members



· B.S or M.S 

· 5-8 years of experience in SaaS centric UX transformation of enterprise class products 

· Strong understanding of Server and compute virtualization. Deep understanding of the container ecosystem with Docker and Kubernetes.

· Experience with APIs. AI/ML experience a bonus. 

· Common soft skills exemplary written and verbal communication abilities, leadership prowess and an aptitude for problem solving.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.


Join us and see what empowerment can do. 




Equal Opportunity Employer Minorities/Women/Vets/Disabled