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Title:  Cloud Product Marketing Manager for AWS



Requisition ID:  32469


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Amazon Web Services (AWS) pioneered Public Cloud and according to Gartner Research, is still the leading Cloud Service Provider today. As the Cloud Product Marketing Manager for AWS, you will work side-by-side with the NetApp AWS Product Marketing GTM Manager and play an integral role in the positioning and communication of our Cloud Volumes Service for AWS and Cloud Backup Service to the market, customers, partners, and internal team. You help translate data management technology and consumable services into messaging and communication that helps our customers understand how NetApp helps them to develop, enhance and serve their cloud data needs.


NetApp has partnered with AWS over six years with a proven track record for co-inventing to deliver positive customer experiences. As a Cloud Product Marketing Manager for AWS, you will articulate complex technical concepts in simple terms that make sense to customers. This includes developing product positioning, product marketing content, supporting marketing programs to help drive the generation of Marketing Qualified Leads for the sales pipeline, and drive marketing contributed revenue. You will also develop and implement marketing strategies to respond to changing and/or competitive environments and adjust product positioning to closely align with customer and market expectations for our cloud products and services.


One of the leadership principles of AWS is customer obsession. Understanding AWS culture and their focus on their customers is paramount, therefore having experience working with AWS is desired. We are also looking for a candidate that demonstrates strong organization and relationship management skills, with marketing experience in a high tech, dynamic environment, which is crucial to success in this role.


Job Requirements

Main Responsibilities

As a Cloud Product Marketing Manager, you are part of a dynamic and distributed team that delivers critical value to the NetApp organization in the areas of go to market planning and execution and developing messaging and content that supports NetApp CDS sales and revenue generation goals. You are tasked to:

  • Own the creation and development of compelling, audience-specific messaging, content and tools for CDS products and use cases, including developing and managing a comprehensive content plan.
  • Develop and implement strategies for delivering the above product positioning, messaging, and sales-enablement tools.
  • Work with Product Management and Cloud Solution Architects to translate features and functionality into core value propositions and marketing messages.
  • Work with the AWS Product Marketing GTM Manager and Demand Generation team to create and execute on programs and campaigns that support sales growth and pipeline acceleration.
  • Work with Product Management, and Business Development and Sales teams to develop referenceable customers for highly repeatable use case applications.
  • Partner with Cloud Solutions Architect and Product Management and Sales to deliver CDS product content that will accelerate the sales process to achieve sales revenue goals, including videos, web content, presentations, webinars, etc.
  • Own product launch strategy and end-to-end delivery of key deliverables for launches.
  • Drive excellence around product launches, announcements, demand generation and content activities including tradeshows, conferences, sales kickoffs and ongoing sales training or channel partner training activities
  • Be the voice of the customer to the organization providing clear product marketing direction and leadership.
  • Be the subject matter expert on the marketing and go to market solutions for the product. 
  • Establish, enhance or distinguish product placement within the competitive arena.
  • Track general business indicators, including market share, and competitor's marketing and sales program activities to continually adjust product and solution positioning.  
  • Partner with events team to drive the strategic joint marketing objectives, positioning and message at relevant events and technology summits.  



Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.



Equal Opportunity Employer Minorities/Women/Vets/Disabled

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