Title:  Commercial Regional Sales Director - East

LOCATION

Remote role. Candidates must be based in the Northeast, ideally NY, NJ, MA, CT, PA, or surrounding states with ability to travel across the region for customer, partner, and team engagements. 

JOB SUMMARY

NetApp’s Commercial Sales organization is in a rapid growth phase, and we are hiring a Commercial Regional Director to lead our East region. This leader manages a team of five front-line Sales Managers who each lead high-performing Commercial Account Managers. Unlike companies where “commercial” implies low-value or SMB, NetApp’s Commercial segment is the starting point for many customers that later expand into large, strategic enterprise & global relationships. 

You will own strategy, operating rhythm, and revenue execution for a high-velocity business balancing install base expansion with significant whitespace opportunity. Success requires a leader who can run a disciplined cadence, elevate sales excellence, develop talent, and build tight alignment with our partner ecosystem and Commercial Solutions Engineering team. The region is in a scale phase with rapid expansion, new seller coverage, and the expectation to materially grow the business over the next 1-3 years. 

KEY RESPONSIBILITIES

• Lead, coach, and develop five first-line Sales Managers responsible for large-patch Commercial teams across the East region.
• Establish and enforce a consistent sales operating rhythm: pipeline reviews, forecast accuracy, deal inspection, quarterly business planning, and performance accountability.
• Drive growth across both whitespace and existing customers, ensuring the right coverage, segmentation, and partner strategy are in place.
• Partner closely with Channel/Alliances leadership to execute a fully partner-led go-to-market motion.
• Build strong alignment with the Commercial Solutions Engineering organization to support technical strategy, customer success, and deal execution.
• Ensure adoption of Force Management frameworks (MEDDICC, Command of the Message) across teams, reinforcing common language and qualification standards.
• Hire, onboard, and scale new talent including additional sellers joining the organization in the second half of the year.
• Create a culture of performance, accountability, and career development where tenured sellers stay, grow, and win.
• Represent the region in executive-level planning, forecast calls, and strategic business reviews. 

WHO YOU ARE

• A proven second-line sales leader who has managed managers, not just reps.
• Fluent in high-velocity sales motions with large account books and mixed install base + whitespace territory models.
• Operationally strong  you build structure, cadence, and clarity in scaling environments.
• Experienced in partner-led go-to-market models and comfortable with a high-leverage channel ecosystem.
• Skilled at building followership, elevating frontline managers, and creating a performance-driven, coaching culture.
• Strategic and hands-on equally comfortable in forecasting, deal coaching, and customer/partner engagement.
• Confident leading teams through Force Management, MEDDICC, or equivalent enterprise sales methodologies.
• Energized by fast-paced growth, organizational expansion, and running a business with real upside. 

JOB REQUIREMENTS

• 10+ years in B2B technology sales leadership, including second-line responsibility.
• Background selling or leading teams in storage, cloud infrastructure, data management, or adjacent enterprise technology required. 
• Demonstrated success scaling a high-velocity commercial or mid-market sales organization.
• Track record of developing sales managers and retaining high-performing talent.
• Experience building pipeline, forecast, and execution discipline at regional or national scale.
• Strong collaboration experience with Channel, SE, and cross-functional teams.
• Ability to engage in technical sales strategy and guide teams through value-based, competitive positioning.
• Experience with Force Management / MEDDICC or similar enterprise sales methodologies.
• Ability to travel throughout the region as needed.