Title: Program Manager - Product Marketing
Morrisville, NC, US San Jose, CA, US, 95128 Boulder, CO, US, 80301
Job Summary
The NetApp Product Marketing group seeks a Program Manager for Product Marketing Manager with strong written/oral communication skills and great project management skills. The ideal candidate will contribute to the successful launches of new products into the market (go-to-market; GTM) for NetApp. Working with other Product Marketing Managers (PMMs) and leaders, this position will help implement launch plans, collaborate with cross-functional teams, including corporate marketing (e.g., digital, creative, AR, PR, campaigns, etc.), and coordinate efforts to ensure product/portfolio launch success.
Job Requirements
• Co-develop, execute and implement product launch plans, assisting with go-to-market strategies and field activation.
• Collaborate with internal stakeholders, including product marketing leadership, to ensure successful product launch and post-launch activities; ensure stakeholder communications for a predictable and understandable launch process;
• Strong project management skills; work with PMMs to ensure deliverables required for GTM activities in a timely and reportable way.
• Manage communication plans for all stakeholders, including customers, partners, and internal teams.
• Create and manage budgets for product launches.
• Drive post-launch activities, including gathering executive and field feedback.
• Define key performance indicators (KPIs) to track launch performance and success; ensure learnings are incorporated into future launch plans and workflows; strong ability to understand data and develop metrics.
Education & Experience
- Minimum of 8 years of experience in project management, product marketing, or marketing communications roles.
- Strong project management skills; experience in developing and executing successful project plans.
- Strong written and oral communication skills; graphics skills and/or advanced PowerPoint skills a plus.
- Proven ability to think and act strategically; see challenges and opportunities as they occur.
- Ability to work collaboratively across cross-functional teams.
- Experience in managing budgets and analyzing market trends where product launches occur.
- Demonstrates a strong sense of continuously seeking new knowledge and actively exploring innovative solutions.
- Bachelor's degree in marketing or technical field and typically requires a minimum of 5 years of related experience.
- Degree may be replaced with additional years of related experience.
Nearest Major Market: Raleigh
Job Segment:
Product Marketing, Marketing Manager, Communications, Marketing Communications, Program Manager, Marketing, Management