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Title:  Field Marketing Manager, Americas Globals Financial Services


New York, NY, US, 10017

Requisition ID:  36102


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Field Marketing Manager, Americas Globals Financial Services

Looking to join an amazing team? We have a Field Marketing Manager for the Americas Global Financial Service business at NetApp open. Residing in the Americas Globals Marketing team, this role serves a critical function in helping the company, achieve its growth goals around this key area of our business. This person collaborates closely with their Sales counterparts and other Field Marketing Managers to develop and execute targeted marketing programs to drive new pipeline and growth in targeted accounts for the division.  This role is responsible for planning, executing and measuring a range of multi-touch programs for financial services accounts.



  • Create and implement a marketing strategy for NetApp’s top Financial Service accounts
  • Generate pipeline by executing various programs, including, paid media and digital tactics
  • Lead Account Based Marketing (ABM) plan development with sales counterparts. You will work with to determine best integrated marketing offerings to deliver to ABM plans.
  • Deliver campaigns across each stage of the buyers’ journey, and work with the BU’s to ensure compliance with targeted offerings and messaging
  • Develop a closed loop marketing process that includes drip and nurture email campaigns
  • Invitation and email creation, content development, define email targets, and send emails from Eloqua by working with marketing automation.  Create OFT and HTML invitations.
  • Support integrated marketing campaigns including field marketing events, digital marketing, email marketing, and telemarketing programs.
Job Requirements


  • Strong background and understanding of Financial Services market
  • Prior marketing experience, including ABM, working directly with high performing sales teams
  • Experience working within a global team environment
  • Strong execution skills and ownership of projects
  • Excellent verbal and written communications skills.
  • Strong, organizational, analytical skills, project management and extreme attention to detail.
  • Ability to work both independently and on cross-functional teams.
  • Ability to build strong working relationships across all levels of the organization, including remote areas.
  • Proficient in Microsoft Suite, CRM Experience (Eloqua)
  • Ability to function well in a fast-paced, dynamic environment with competing priorities and tight deadlines.
  • Travel required as needed
  • Social media innovation
Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.



Equal Opportunity Employer Minorities/Women/Vets/Disabled

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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