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Title:  Licensing Product Manager


Research Triangle Park, NC, US, 27709 Sunnyvale, CA, US, 94089 Boulder, CO, US, 80302

Requisition ID:  52188
Job Summary

As a Licensing Product Manager, you will develop and manage the licensing requirements and implementation models required to support the entitlement management of NetApp’s hardware and software portfolio. This will be accomplished through a thorough understanding of the monetization methods the offerings provide and alignment with NetApp’s strategic intent of developing new business models. This will be accomplished through analyzing and understanding customer needs, market trends, market segmentations, technology shifts, and the competitive environment. Your primary role will be in developing and implementing licensing strategies and implementation models for NetApp’s portfolio.

As a member of NetApp’s Licensing team, you will


  • Design company strategies for licensing models and entitlement management requirements, help resolve compliance issues and perform research for product competition
  • Coordinate with product management team to deliver licensing solutions that align to GTM models and monetization objectives
  • Partner with Pricing leads and Product owners on developing GTM methodologies as it relates to licensing and pricing objectives
  • Collaborate with field sales personnel and evaluate all process activities and establish operational policies to ensure simple, smooth delivery of any entitlement solutions
  • Manage and evaluate ability to comply to entitlement objectives, any corporate governance regulations for licensing activities and ensure implementation aligns to those objectives
  • Maintain knowledge on compliance trends and recommend changes for all company processes
  • Analyze and recommend improvements to all internal procedures and implement same
Job Requirements

- Experience in the licensing domain, ideally with an enterprise software or hardware organization

- Experience in migrating perpetual licensing models to more dynamic, fluid models such as consumption, subscription and or Cloud based licensing infrastructures
- Strong analytical skills and ability to work both independently and lead cross functional teams
- Excellent verbal and written communications skills; presentation, customer service, business, and negotiation skills
- Ability to build strong working relationships across all levels of the organization, including remote areas
- Ability to function well in a fast-paced, dynamic environment with competing priorities
- Excellent understanding of NetApp's products and services technologies/concepts in a distributed environment

Responsibility and Interaction:


- The tasks this individual is responsible for are often unstructured, have wide implications and there are multiple outcomes
- This individual will apply broad expertise or unique technical/industry knowledge in solving problems that are unique and complex given time, budget and resource constraints
- Demonstrate leadership and vision in determining and driving strategy decisions

- This individual must work effectively with Staff to Vice President level employees within the function, across functions and with external parties
- Under limited supervision, this individual can operate, drive results, and set priorities independently
- The ideal candidate will be a proactive contributor and subject matter expert
- To be successful, this individual must demonstrate favorable results through leadership and
influencing multiple individuals and groups.
- Often acts as mentor or facilitator to peer groups in IT, Finance, Sales Operations, and or Product Management teams


A minimum of 8 years of experience is required.

The position requires a bachelor’s degree in business administration, engineering, or a related analytical field and at least three years of experience in a licensing implementation, licensing management and or licensing strategy position with an enterprise technology vendor.

Must have the following skill set (evidenced by prior experience or graduate-level coursework): licensing implementation, entitlement management, licensing methodologies and tactics; predicting market trends; competitive research; product research; product release; and giving presentations to large audiences.