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Title:  Marketing Manager - New Buyer Acquisition


Research Triangle Park, NC, US, 27709 Sunnyvale, CA, US, 94089

Requisition ID:  30995


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Marketing Manager – New Buyer Acquisition

Location:  Sunnyvale, CA, US; RTP, NC; Boulder, CO

Job Summary

The Marketing Manager – New Account Acquisition role within the Americas Demand Center is a great career opportunity for an innovative, results-driven marketing professional to set the strategy, plan, and execute/measure demand generation programs that drive new account acquisition as well as cross/up sell to new buyers within existing NetApp accounts.  The Marketing Manager will then define/execute a holistic demand generation roadmap with specific NetApp led programs which include inbound/outbound marketing tactics, personalized customer engagement digital/non-digital journeys, as well as execute joint Partner/NetApp marketing programs aligned to NetApp’s ‘must win’ solution areas.    

Job Requirements

  • Analytics - Target Account/Audience Segmentation:  Ability to partner closely with sales, channels, and sales/marketing operations teams to select/segment top priority new accounts and new buying centers in existing accounts, then define the target personas/audiences within those accounts. 
  • Contact List Acquisition:  Based on account/audience segmentation analytics, lead NetApp contact list acquisition efforts and work with selected partners to share NetApp/Partner contacts lists to execute joint NetApp/partner demand generation programs.
  • Demand Gen Program Execution – NetApp Led & Joint NetApp/Partner Programs:  Proven ability to set the strategy, plan and measurable goals (leads, pipeline, etc.) to create targeted, personalized multi-tactic programs to accelerate new leads, increase funnel conversion rates, and drive measurable pipeline growth.  
    Ability to work with selected Partner marketing counterparts to share/mine NetApp/partner contact data and jointly execute programs to acquire new accounts and accelerate cross/up sell in shared accounts.   
  • Persona/Audience & Messaging/Content Alignment: Ability to align/integrate NetApp and partner messaging, content development, digital journeys, and demand generation programs.    
  • Broad Marketing Tactics Experience:  Proven experience in defining the required marketing tactics mix aligned to persona/audiences across inbound/outbound tactics (across content, paid media, organic, digital advertising, social (paid, owned, earned), third party web properties, email, webinars, events, etc.) 
  • Nurture Journey Design:  Broad experience working with digital/content teams to design the inbound/outbound ‘buyer’s journey’ across paid media, digital advertising, social, third party web properties, email, webinars, events, etc.  Includes a working knowledge of the appropriate content, digital experience, and call-to-actions across the top/middle/bottom funnel of the journey design.
  • Analytics – Demand Gen Programs & Digital Journey:  Define reporting analytics needs, analyze results, and recommend program/journey changes to optimize programs, lead generation, and pipeline results.  Analytics experience should include engagement analytics for inbound/outbound tactics, program performance/ROI, and marketing-sales cycle flow.  Experience with Tableau preferred.
  • Partner & Sales Lead Execution Support: Understanding and experience in building relevant programs to drive leads to partners/sales and defining the required sales/partner enablement content and tools needs.  Act as the primary interface with the Americas Sales Development team and Channel team to enable effective lead management and progression.



Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.



Equal Opportunity Employer Minorities/Women/Vets/Disabled

Nearest Major Market: Durham
Nearest Secondary Market: Raleigh

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