Title:  Marketing Analytics Manager

Job Summary

The CloudOps Marketing Team at NetApp is seeking a motivated and tech-savvy Marketing Analytics Manager with a passion for solving complex problems and with a can-do attitude. You are a storyteller with a strong background in analytics and critical thinking, who excels at translating data-driven insights into compelling narratives for Go-To-Market teams.

The is a hands-on role where you will work closely with cross-functional teams, including sales, web team, and other analytics teams to deliver a comprehensive reporting framework and to ensure that efforts are aligned with business objectives and deliver measurable results. 
 

Job Responsibilities

Marketing Funnel Optimization
·    Design, implement and maintain data models, dashboards and reports to track and to monitor key marketing and sales metrics
·    Evaluate and optimize marketing campaign metrics based on industry best practices, providing recommendations based on performance and deep analyses to improve marketing effectiveness
·    Track business level performance based on different sources and provide insights and recommendations to advise leadership, crafting raw data and analysis into well-written and persuasive visual content
·    Collect, maintain and publish monthly and quarterly metrics including, web, social, database health, and funnel performance
·    Identify and analyze data quality issues, and implement solutions to ensure accurate and reliable data
·    Partner with Data Science and other analytics team to maintain and evolve attribution models, ensuring all touchpoints, channels and campaigns are tracking accurately from all areas of the business; own the tracking and accuracy of marketing channels and campaign attribution; analyze pipeline and revenue performance

Digital Marketing Performance Reporting & Analysis 
•    Own and manage website performance reporting and analysis scorecards
•    Monitor key website engagement metrics to deliver insight and recommendations, including analysis of online user behavior, conversion data and user journeys
•    Support ad-hoc querying and analyses to understand user behavior, investigating emerging trends and diagnose data discrepancies
•    Partner closely with web team to track performance to ensure best user experience
 

Job Requirements

·    At least eight years of experience in marketing analytics, with strong analytical and quantitative problem-solving ability
·    Deep expertise in marketing and sales funnel metrics and how to connect the dots and tell a story with data
·    Highly proficient in data analysis tools, web analytics tools and advanced knowledge of Google Analytics (GA4)
·    Solid understanding of data visualization tools such as Looker, PowerBI and Tableau
·    Excellent communication skills, being able to extract and to communicate concise takeaways from complex data
·    Ability to persistently navigate organizational challenges without losing sight of key goals 
·    Collaborative work ethic as partnership with stakeholders at all levels is key