Title:  Senior Manager, Services Marketing

Job Summary:

We are seeking a results-driven Services Marketing Manager to lead the go-to-market strategy and execution for our support, professional services, and customer success offerings. This role is pivotal in positioning our services portfolio to maximize customer value, drive adoption, and accelerate post-sales growth across segments and industries.
 
The ideal candidate is a strategic thinker and skilled storyteller who understands B2B marketing, enterprise IT, and how to translate complex service offerings into clear, compelling messages that resonate with both business and technical audiences. This is a high-impact role at the intersection of marketing, product, and post-sales, responsible for driving awareness, differentiation, and growth of our services business across cloud, hybrid, and on-premise environments. You’ll collaborate closely with the CMO organization, product marketing, customer success, and services leadership teams to ensure our services offerings are clearly articulated, competitively positioned, and tightly integrated with NetApp’s overall brand, solution, and platform narratives.

Messaging and Positioning:

• Define and own the global marketing strategy for NetApp’s services portfolio—spanning proactive support, expert services, lifecycle offerings, and customer success programs
• Partner with Services Portfolio and Product Marketing to align messaging with NetApp’s business priorities, platform strategy, and cloud transition roadmap
• Serve as the voice of the customer to influence offer design, packaging, and monetization strategies through customer insights and market analysis
• Develop clear, differentiated value propositions for support and services offerings (e.g., proactive support, lifecycle management, expert services)
• Develop differentiated, compelling value propositions that clearly articulate the business outcomes and technical advantages of NetApp’s service

Go to Market and Demand Acceleration:

• Ensure alignment of services messaging across CMO campaigns, executive communications, and customer-facing assets
• Create messaging frameworks aligned to customer personas, buying stages, and competitive landscape
• Define and execute GTM plans for new service launches, enhancements, and bundled solutions
• Partner with product, sales, and customer success teams to align marketing efforts with business priorities

Content Strategy and Thought Leadership:

• Drive creation of content assets, including datasheets, solution briefs, videos, case studies, email campaigns, landing pages, and internal enablement decks
• Manage integrated campaigns to increase awareness, engagement, and conversion for service offerings
• Elevate NetApp’s thought leadership in areas like proactive support, AI-driven telemetry, hybrid cloud services, and lifecycle management

Sales & Field Enablement:

• Collaborate with Sales Enablement, CX, and Services Readiness to equip the field with the tools, training, and messaging to effectively position and sell services
• Develop and deliver training materials, pitch decks, competitive battle cards, and ROI tools to empower the field
• Work closely with services product managers and portfolio leads to align on key plays and messaging
• Drive adoption of services sales plays tied to install base expansion, renewals, cloud adoption, and strategic partnerships
• Customer Insights & Competitive Intelligence
• Conduct voice of customer research, win/loss analysis, and competitive benchmarking
• Use data and insights to refine messaging, target segments, and improve service uptak

Cross-Functional Collaboration:

• Work with Sales Enablement, CX, Product Management, Services Readiness, Customer Success, and Sales to ensure marketing efforts are aligned and measurable
• Support executive communications and strategic initiatives related to service transformation

Qualifications:

• Typically requires a minimum of 12 years of related experience and a Bachelor’s degree in Marketing, Business, or related field preferred; MBA is a plus
• 5+ years of experience in B2B product or services marketing, preferably in enterprise technology, SaaS, or IT service
• 5+ years of experience in People Management required
• Proven ability to develop and execute marketing strategies that drive revenue and adoption
• Strong storytelling, copywriting, and content development skills
• Experience working with post-sales teams (e.g., Support, Professional Services, Customer Success) is a plus
• Excellent project management and cross-functional collaboration skills
• Ability to analyze market and performance data to drive decisions
• Preferred Experience: 
  • Familiarity with hybrid cloud, storage, networking, or AI-driven support solutions
  • Understanding of support tiers, SLAs, lifecycle offers, and service packaging
  • Experience with sales tools (Salesforce, Highspot, Gong), and marketing platforms (Marketo, Asana, or similar)