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Title:  Channel Development Manager NL


Schiphol-Rijk, NL, 1119 PZ

Requisition ID:  32788


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By modernizing storage through data management, customers can upgrade infrastructure to bring modern data services to existing applications. Only NetApp can help organizations free the resources necessary to fund transformation by deploying the industry’s leading flash storage solution, which is highly efficient and scalable in both data center and cloud environments.

Job Summary

As a Channel Development Manager, you will be responsible for developing new Channel markets and engaging new Channel partners to increase NetApp’s products and solutions sales. The primary duties include selling NetApp’s products/services, developing and executing a strategy to create joint value propositions and working with field marketing teams to develop and deliver training and enablement to the Channel, specifically to NetApp’s Value-Added-Reseller (VAR) and Distributor (Disti) network. This role requires strong communication and collaboration skills combined with a sense of urgency to drive revenue generation for the assigned territory.  

Key Responsibilities
  • Build a Predictable, Sustainable & Datadriven Partner Ecosystem to lead in the hybrid multi-cloud world.
  • Create partner segmentation based on growth potential and share of wallet. Focus on Partner Acquisition and Development.
  • Next generation partner model builds on Cloud, NGDC, and Flash solutions. Earn partner loyalty by securing their investments in training/enablement, demandgeneration, and services capabilities.
  • Teamup with Distributors for joint task execution. Delegate tasks to Distributor’s NetApp Team, focus on high-impact strategic execution.
  • Work with NetApp CTRs to support ongoing projects, pricing, forecasting and closing. Advocate Express Packs for velocity business, minimizing PVRs. 
  • Joint planning with partners on vision, strategy, and execution plans to drive success of Channel Partners across all territories. 
  • Enable and prepare Channel Partners to deliver the NetApp value proposition, including new Cloud products. 
  • Manage relationships with Channel Partners to gain visibility and mindshare to create revenuegenerating opportunities with System Integrators, technology distributors, and service providers. 
  • Collaborate with field marketing organization to plan, deliver, and manage effective demand generation campaigns for Partners across the territory. 
  • Collaborate with District Managers to determine “best fit” Partners for each target market.  
Job Requirements
  • Track record of being a “change agent”
  • Fluent written and verbal communication skills in Dutch and English, additional languages are a plus. 
  • Strong presentation skills, sales skills, polished communication skills with the ability to train others
  • Ability to work collaboratively with colleagues across departments and across functions
  • Willingness to travel in assigned territory

Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


Join us and see what empowerment can do.

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