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Title:  Director, Demand Generation - NetApp Cloud Services

Location:  USA - California - Sunnyvale Headquarters
Requisition ID:  8203



NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with our partners, we empower global organizations to unleash the full potential of their data to expand customer touchpoints, foster greater innovation and optimize their operations.  NetApp products simplifies and integrates data management across cloud and on-premises to accelerate digital transformation and unleashes the power of data to achieve a new competitive advantage.

Job Summary

A key leadership position in the NetApp Cloud Services Marketing Team Leads Global Demand Generation strategy development and execution for all Cloud Services portfolio.  This position defines the right tactics to use to reach target markets and audiences, defines KPI , articulates content needs and measures results of activities on regular and ongoing basis. Works with counterparts in regional Demand Centers, Field Marketing for planning and execution to ensure that activities align to goals and that we have defined integration points.   Works with Digital Marketing Team to develop integrated Digital Marketing / Digital Experience plans   Works with Product Marketing to identify content and assets needs by persona, journey stage and tactic, based on target audience and segment.  Supervises execution across a staff of Integrated Marketing Managers, Content Specialists, Event Specialists and Lead Managers.  Creates reports and uses data to drive cross function discussions on campaign effectiveness 


The Director of Demand Generation for NetApp's Cloud Services business will be responsible for developing and managing demand generation strategies and campaigns to reach and engage target audiences, create interest, generate leads and produce revenue opportunities.  The position is responsible for the development and execution of Demand Generation activities in support of our global Marketing programs, and aligns strategies and tactics to Regional Demand Centers and Field Marketing. 

The Director of Demand Generation uses data and metrics to set program goals and measures impact and results on a regular cadence.  Develop and implement high impact, multi-channel demand generation programs in order to meet marketable-audience, suspect, prospect, trial, subscriber and ultimately, revenue targets.    Align budget and resource availability with demand gen and revenue goals.  Drive continuous performance improvement through the identification, documentation, promotion, and implementation of demand and revenue creation best practices.  Implement best practices in database management to increase data integrity.  Develop and deploy marketing database strategy that grows Marketable Audience through organic growth and tactical purchases.     Develop and strategically align campaigns with our go-to-market priorities, Cloud Services portfolio and partnerships, vertical segmentation, target audiences, personas and their business challenges.

Job Requirements

  • You are a proven expert in demand and revenue generation for subscription based cloud/SaaS services
  • Subject matter expert in Marketing Automation technologies
  • Subject matter expert in driving the prospect/user experience in Cloud/SaaS environments
  • Identify and execute opportunities to improve and expand our Digital Marketing strategy and presence on the Web and in our user portals
  • Manage external business partners (consultants and vendors)
  • Identify and manage issue resolution including escalation as needed
  • Work proactively in managing internal customer expectations
  • Excellent interpersonal and conflict management skills; able to work collaboratively and provide leadership in a team environment. 
  • Work effectively with teams to Executive Staff level within the function, across functions and with external parties 
  • Strong aptitude for learning new technologies 
  • Experience leading cross functional teams 
  • Fast learner & strong problem solver 
  • Data driven decision maker 
  • Excellent attention to detail and strong organizational skills 
  • Ability to multi-task, prioritize and problem solve 
  • Ability to work well under pressure
  • Goal and results driven, ability to get things done 
  • Solid interpersonal skills, enthusiastic, congenial, assertive 
  • Team player skilled in collaboration and facilitation


  • A Bachelor of Arts or Science Degree is required, or equivalent experience.  MBA preferred.
  •  A minimum of 10 years of experience driving demand and revenue programs in enterprise high tech markets.
  • Significant experience working in high-growth Cloud/SaaS businesses. 
  • Experience in storage industry preferred. 
  • Subject matter expert in Marketing Automation technologies 
  • Subject matter expert in driving the prospect/user experience in Cloud/SaaS environments


At NetApp, we place trust, integrity, teamwork, and caring at the heart of what we do. As such, we’ve created a culture where people feel empowered to make a difference; where we’re passionate about innovation and collaboration; and where we take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.

Join us, and we’ll help you do your best work.

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Cloud, Manager, Database, Product Marketing, Data Management, Technology, Management, Data, Marketing