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Title:  Director of Social & Influence Marketing

Location:  USA - California - Sunnyvale Headquarters
Requisition ID:  8508



NetApp is the data authority for hybrid cloud. We provide a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with our partners, we empower global organizations to unleash the full potential of their data to expand customer touchpoints, foster greater innovation and optimize their operations.  NetApp products simplifies and integrates data management across cloud and on-premises to accelerate digital transformation and unleashes the power of data to achieve a new competitive advantage.

Job Summary

NetApp is seeking a Director of Social & Influence Marketing to lead the engagement with our audiences through social channels and activities.  You are a bold and innovative marketer, passionate about creating influence, building community, and putting “social” at the core of every aspect of technology marketing.

A critical and key role for NetApp, the Director of Influence Marketing will lead NetApp’s social, influence and community marketing strategy and execution to increase engagement with our customers, partners and prospects at every stage of their relationship with us.  Your team will be integral to all of our marketing and communications programs and you will be a pro at integrating social, influence and community thinking into larger business objectives.

You must be a strategic and analytical thinker with a proven track record of performance-driven results. You will thrive on leading your direct team and a global, cross-functional, virtual team to continuously evolve a strategy that grows NetApp’s brand, reach, audience and ultimately, revenue. 

Job Requirements

  • Drive social channels, owning the social strategy and execution end-to-end, including listening mechanisms, the content plan to engage audiences through all these channels, as well as the appropriate measurement of social media impact.
  • Own and guide a community plan that targets and engages key influencers, leverages the strength of advocates to scale NetApp solutions discussions, and expands opportunity through social listening tools.
  • Work with key NetApp influencers to establish a content plan that ensures alignment with our messaging, campaigns, and events activity.
  • Act as a social media advocate across the company, ensuring social is strategically factored into partnerships, events, campaigns, and field/partner channels.
  • Lead the analysis of NetApp’s qualitative and quantitative social data — review target audience performance and strategize new targeting tactics and recommend content optimizations across the marketing organization.
  • Direct a team who executes across channels, as well as collaborates across functions to curate content and engage with all community conversation.
  • Stay on top of and report on all developments in the social landscape. Have a POV on how to best incorporate these into our campaigns, communications and programs.
  • Extensive social media marketing experience, cross-functional coordination, strong business acumen, and the ability to lead and influence key stakeholders.
  • Strong analytical/problem solving skills, demonstrated success in driving complex strategies and projects, strong communication skills (verbal and written), proven project management skills and be a motivated self-starter.
  • This person must be a “builder”: someone who understands what it means to build engines that can scale worldwide and enjoys taking on the challenges that come with that.
  • Lead, coach, and mentor the Influence Marketing Team



  • 6-8 years experience with all major social channels with a track-record of successful use and high growth that drove business results.
  • Experience working with technology buyers, from traditional IT through Dev and Cloud – at every level of the organization
  • Deep knowledge of all aspects of the social media space: platforms, vendors, measurement, content creation, media, and technology
  • Proven track record in delivering measured results through planning, managing, executing social media initiatives
  • Highly motivated, results-driven strategic thinker, who has strong leadership and business fundamentals
  • Must demonstrate very strong understanding of integrated marketing and communications.
  • Excellent communication and presentation skills
  • Experience in creating and implementing communications and campaign strategies nationally and/or internationally and have solid results to demonstrate those skills
  • Proven ability to successfully deal with strategic, highly complex issues, problems, and challenges.
  • Able to collaborate across groups and influence broad strategic initiatives


  • A Bachelor of Arts or Science Degree is required, or equivalent experience
  • A minimum of 12 years of experience is required with 6 to 8 years of Social Influence Marketing experience and a proven record of accomplishment for successful driving of social influence programs for products and services in an enterprise high tech market. 
  • Minimum 3 years at a Director level in this focus.
  • Demonstrated ability to have completed multiple, extremely complex technical projects. 


 At NetApp, we place trust, integrity, teamwork, and caring at the heart of what we do. As such, we’ve created a culture where people feel empowered to make a difference; where we’re passionate about innovation and collaboration; and where we take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.   Join us, and we’ll help you do your best work.

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

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