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Title:  Paid Media Specialist


Sunnyvale, CA, US, 94089

Requisition ID:  23541

Job Summary

This is a position for a media-savvy professional passionate about shaping business unit (BU) demand across all media channels.

The individual is part of a tight-knit demand generation team chartered with designing and executing marketing campaigns support of the NetApp demand gen initiatives. This position entails managing and overseeing the execution of all integrated paid media activities, while collaborating cross functionally in marketing, with other business units, and with external agencies. 

The media specialist serves as the BU’s central point of contact for designing integrated media programs across diverse paid media channels (i.e. digital, paid search, print, OOH, custom content/programs) and works closely across multiple departments (PR, social, digital), with peer paid media specialists in other BUs, and with global territories to bring to life media campaigns that differentiate NetApp’s brand to drive business growth. 

The primary goal of the storage Systems paid media specialist is to drive relevant traffic to the company’s web properties to maximize various forms of digital engagement and conversion.

General Responsibilities
Program manages planning and execution of global paid media for awareness and demand gen campaigns

  • Measures and proactively optimizes performance of media programs, coordinating campaign performance with funnel specialists, web experience managers, and analytics specialists to maximize traffic conversion
  • Works closely with demand gen, demand center, field marketing, and campaign managers to plan, develop, and deploy paid media activities to support their needs
  • Coordinates with peers in other BUs and in brand campaign to manage overlaps or gaps in audience targeting and message delivery
  • Manage paid media budget, including budget planning, tracking actuals, and addressing over- or underspending
  • Manages multiple global agencies across display, paid search, social, name capture, and OOH to ensure objectives and strategies are in alignment with larger brand and business goals
  • Oversees delivery of media performance reporting including analysis of the insights and recommendations for future campaign improvement
  • Stays up-to-date on emerging media platforms and understands their impact on driving business value
  • Identifies process issues and implements corrective measures that ensures teams and external agencies are working effectively

Job Requirements

  • Experience running media campaigns for B2B marketing, including focus on targeting and name acquisition
  • Proven track record leveraging media to shape brands and drive sales
  • Solid foundation in marketing metrics and reporting up insights to higher level executives
  • Candidate must be high energy, a positive “can-do” person who can thrive in a fast-paced, dynamic environment with competing priorities
  • Be self-motivated to infuse strategic thinking for how paid media amplifies earned and owned media opportunities.
  • Executes on behalf the business with a strong sense of ownership and accountability
  • Strong problem solving, decision-marking and analytical skills
  • Ability to build strong working relationships across all levels of the organization, including internationally
  • Must be able to work both independently and on cross-functional teams
  • Must have effective communication (verbal, written, presentation), time and project management skills
  • Attention to detail and good organization skills a must
  • Advanced MS Office skills, particularly Excel and PowerPoint


  • Candidate must have at least 3-7 years as a media planner at agency or B2B advertising globally is preferred
  • Must have experience with media planning and executing across display, social and content syndication
  • Proven experience supporting campaigns for large enterprise companies

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Media, Advertising, Project Manager, Field Marketing, Marketing, Technology