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Title:  Marketing Manager-Integrated Campaign Analyst

Location: 

Sunnyvale, CA, US, 94089

Requisition ID:  32337
Job Summary

In this role, you drive analysis of performance for specific NetApp marketing Campaigns / Must Win Areas (MWAs) as part of the WW Marketing Analytics team. The ideal candidate will bring experience in reporting, analyzing and sharing outcomes on business results through the marketing funnel.  Must have strong functional knowledge of marketing analytics including strategy, execution & measurement to quickly shift programs to be more buyer centric and data driven.  Ability to lead & teach program teams as well as collaborate with cross functional teams as well as marketing and business unit leadership is critical. Ability to gather data from systems, present the analysis in consumable format to marketing teams, and using data to inform decisions on campaign optimization and marketing tactics will be required as well.

Day to day, you will champion adoption of campaign analytics (reputation, sales enablement, and demand generation) across multiple tactics of the Campaign / MWA (digital, paid media, events, offers) as part of the campaign team’s management system. You will lead with a traditional direct marketer's understanding of 1:1 addressability, data and test and learn philosophy, understanding how direct targeting impacts results, testing and learning in real-time.

Working with Integrated Program Teams, you will

  • Develop the data & analytics strategy and targets for standard Key Performance Indicators (KPI) performance measures for the programs you support
  • Deploy measurability within the right tool sets; creating real-time reporting to measure performance against objectives
  • Develop and communicate insights to scale success and optimization to improve results
  • Optimize digital experience across different marketing platforms and channels
  • Diagnose issues and optimize the customer journey across various campaign tactics
     
Job Requirements

Requirements include and are not limited to:

  • A trusted consultant's presence, ability to listen, engage, influence and educate
    • Able to hold a room with leadership by gaining respect as a subject matter expert
    • Can understand business problems at granular level to diagnose
  • Experience setting, deploying and measuring performance-oriented marketing programs, campaigns, and tactics
    • Experience in driving leads to pipeline
    • Demonstrable marketing experience in digital, events and response management to drive demand
    • Demonstrated ability to drive business impact (increased revenue, increased customer loyalty, etc)
    • A traditional direct marketer's understanding of 1:1 addressability, data and test and learn philosophy
    • Understanding of how direct targeting impacts results
    • Knowledge of data's impact on digital and direct programs
    • Experience testing and learning in the real-time context of campaign execution
  • Hands-on experience of working with Excel, databases and Powerpoint presentations is required.
  • Must have strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business world and impact to ROI.
  • Possess an MBA (in Marketing, Strategy, or related field); candidates with Bachelor’s degrees and considerable experience will be considered
  • Have 4-5 years of experience in marketing demand generation; experience in B2B Software, Software-as-a-Service and/or Cloud businesses is preferred
Education
Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.


Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

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