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Title:  Marketing Manager-Integrated Marketing Analytics


Sunnyvale, CA, US, 94089

Requisition ID:  32358


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Summary: Leverage a variety of analytics and marketing performance sources, and champion the design, development and implementation of an end-to-end performance measurement process across Marketing. Partner with Campaign, Field, and functional teams (Digital, Events) to measure and analyze the scale and effectiveness of marketing contributions across customer journey phases (Discover, Learn, Try, Buy, Adopt, and Advocate). Support BU, Geo, and Program reviews and share insights in campaign / field marketing and leadership forums.


Job Requirements


  • Develop and implement plans to institute relevant marketing performance evaluation and measurement.
  • Drive innovative approaches and provide thought leadership and perspective to support trial and adoption of new capabilities that can maximize campaign ROI.
  • Utilize buyer journey insights to lead, inspire and enable marketing teams to develop KPIs and metrics that are measurable and embed data driven marketing performance analysis into their marketing plans.
  • Collaborate with Sales, Channel, Finance, and Agencies to ensure coherence and focus on performance measurement and actions.
  • Leverage analytical proficiency to contribute to marketing performance reporting and analysis at an aggregate and campaign level.
  • Act as a champion for a data-driven culture, evangelizing best practices with internal stakeholders across functional areas, markets and relevant WW functions.
  • Partner with cross-functional and external vendor teams to lead or contribute to large scale strategic projects as well as ongoing operational activities.
  • Drive the data modeling strategy for key business outcomes that includes predictive analytics, propensity modeling, influenced and attributable marketing / sales models across the entire engagement funnel for our customers and accounts.


  • Minimum 5 years related experience in B2B marketing and/or Sales, Marketing or Financial analysis.
  • MBA preferred, or equivalent experience in business-related field
  • Must have a proven track record of embedding data driven marketing skills and capabilities with marketing teams
  • Strong leadership skills and communication skills to consolidate key findings and analytics into focused actions for WW Marketing and Geo / BU leadership. Must be able to influence a wide range of levels without authority.
  • Strong analytical skills and data-driven thinking; up-to-date with the latest trends and best practices in online & offline marketing and measurement.

Preferred Experience:

  • Direct experience leveraging big data analytics platforms
  • Undergraduate and/or graduate degree in a quantitative field preferred
  • Experience developing and working on larger scale analytics / big data implementations
  • Track record of consistent delivery and execution
Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.



Equal Opportunity Employer Minorities/Women/Vets/Disabled

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

Job Segment: Analytics, Data Analyst, Marketing MBA, Medical, Marketing, Management, Data, Healthcare