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Title:  Worldwide Channel Campaign Strategist


Sunnyvale, CA, US, 94089 Boulder, CO, US, 80302

Requisition ID:  31460


Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

Worldwide Channel Campaign Strategist

The worldwide channel campaign strategist works on the campaigns team, in the field and demand marketing organization, to maximize campaign and launch performance through our channel partners. Working closely with campaign strategists and the channel strategy team within the sales organization, the readiness manager will work to make the reseller channel an effective execution arm of NetApp marketing.


The channel campaign strategist will improve NetApp’s demand performance through our channel partners, including product launch execution, targeted demand gen programs, and campaign performance measurement and optimization. The goal of the channel campaign strategist is to make the reseller channel and execution arm of NetApp marketing, and key stakeholders include: demand centers, field marketing, channel sales management, product management, and NetApp business unit leadership.

Job Responsibilities


  • Manage entire launch and new product development partner preparedness:
    • Develop standard bill of materials for launches and new product introductions, including both partner-facing and customer-facing materials
    • Develop launch new product introduction execution packages for the geography field marketing teams (roadmaps, schedules, content) from materials prepared by product marketing and campaigns teams
    • Perform launch preparedness briefings for GEO channel mktg lead, sales leadership, distibutors, and select partners
    • Adapt launch and NPI messaging and value propositions to be relevant and meaningful for partners
Job Requirements
  • Required Experience, Personal Attributes, and Interpersonal Skills

  • BA, BS, MA, MS, or equivalent degree in marketing, business, or communications.
  • 10+ years of experience, or 6+ years with a Master’s degree, managing global channel marketing strategy and execution at a Fortune 500 company, or other company with a large reseller channel
  • Broad understanding of NetApp’s products and services.
  • Ability to manage a diverse, multifunctional marketing team to work toward campaign goals in an environment of constant change and competing commitments.
  • Strong technical marketing ability and marketing platform experience, including marketing automation, website and analytics tools, and related technologies.
  • Data-driven approach to campaign planning and evaluation, and the ability to proactively troubleshoot and find creative solutions.
  • Relevant industry experience gained from a similar company would be a strong advantage.
  • Excellent verbal and written communication skills, including presenting to small- to medium-sized groups.
  • Ability to work to organizational deadlines and KPIs.

⦁    Bachelor's degree
⦁    10+ years of experience managing marketing strategy development



So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.



Equal Opportunity Employer Minorities/Women/Vets/Disabled

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto

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