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Title:  Marketing Business Manager UK/I


Uxbridge, GB, UB948F London, GB, EC2M 1NH

Requisition ID:  58981

We’re forward-thinking technology people with heart. We make our own rules, drive our own opportunities, and try to approach every challenge with fresh eyes. Of course, we can’t do it alone. We know when to ask for help, collaborate with others, and partner with smart people. We embrace diversity and openness because it’s in our DNA. We push limits and reward great ideas. What is your great idea?


NetApp is a global cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organizations build their own data fabric and securely deliver the right data, services and applications to the right people – anytime, anywhere. Learn more at or follow us on Twitter, LinkedIn, Facebook, and Instagram

At NetApp, we are committed to living our core values:

  • Trust and Integrity
  • Leadership
  • Simplicity
  • Adaptability 
  • Teamwork
  • Go Beyond 
  • Get Things Done

Job Summary

Reporting into the Senior Director of EMEA Marketing, the Marketing Business Manager is accountable for managing and developing the marketing strategy to help grow the business in UK and Ireland. Acting as the single point of contact to the leadership, this is a broad, senior level role which includes a combination of strategic marketing, planning and project management leveraging the full breadth of Marketing to deliver against the specific market requirements. The primary intent of the position is to expand the adoption of current customers as well as to position the business for growth by entering new logos and market segments. The role will be required to drive the go-to-market strategy based on marketing plans that are consistent with objectives in a high-growth, agile data management and technology environment. 

The fundamental responsibilities will include but are not be limited to:

  • Own the development of an integrated marketing plan that meets the business goals, delivers sustainable growth and positive results for UK and Ireland. 
  • Act as the single point of contact to the leadership team.
  • Align with leadership to be in sync with their local market opportunities and challenges. Ensure that goals and metrics meet the global corporate and business success needs.
  • Is the conduit between UK and Ireland and the broader teams. He/she represents Marketing for the area and the related interests when collaborating with the different Marketing functions across the geos and worldwide. 
  • In collaboration with key stakeholders, build, identify, and manage opportunities to drive pipeline to help Sales achieve their bookings goals.
  • Develop marketing plans in alignment with key business requirements and business units. The marketing plan should include both direct and indirect routes to market and focus on multi-touch campaigns.
  • Oversee the outcomes and results of marketing execution in partnership with the UK and Ireland leadership and refine future strategy and execution through data and insights.

The Marketing Business Manager UK and Ireland holds responsibility for:

  • Development of the Market Strategy (all routes to market) for UK and Ireland by collaborating with key stakeholders. 
  • Development and articulation of the Strategy Execution Priorities to different Marketing groups like Geo Strategists, Revenue Marketing, Reputation & Influence Marketing, Learning Services, Solutions Marketing, Digital Marketing by working with the Geo Marketing Leader.
  • Collaboration with Marketing functional teams to build UK and Ireland execution plan including activity-specific goals and outcomes.
  • Provide guidance to all marketing functions on specific local requirements. 
  • In alignment with business needs and demands, develop marketing strategies to focus sales/funnel progression, pushing the customer through a structured (but flexible) journey. 
  • Become funnel expert for all leads and conversation-ready engagements within UK and Ireland. Work closely with Sales, Digital Sales Reps, Campaigns Teams, Revenue Marketing and the wider marketing team to push opportunities through the funnel all the way to close.
  • Identify marketing strategies to help close late-stages opportunities, both marketing generated leads/engagements and non-marketing.
  • Work closely with key stakeholders to evaluate and assess campaign analytics to help Sales understand opportunities sitting in and moving through the funnel and pipeline.
  • Strong leadership and decision-making skills, problem-solving capabilities, and ability to see the big picture and alignment to sales and marketing opportunities.
  • Work in close collaboration with Account-Based Marketing team in UK and Ireland and EMEA.
  • Deal acceleration: data analysis of pipeline against AOP. Identification of requirements for gaps and acceleration/progression (looking 2-3 quarters out).    
  • Create detailed business analysis by markets, customer segments, products, solutions and verticals to drive targeted marketing programs.
  • Track general business indicators including market trends and competitors’ marketing and sales program activities.
  • Participate in regional meetings to maintain knowledge of sales needs and pressures.
  • Strong communication skills between multiple teams and business units.
  • Collaborate with different business units (channel, cloud etc.) to create fully integrated plans.
  • Deliver insight on customers, new buyers, industries, and market opportunity to support business objectives, priorities and actions.  

Required Skill Set in addition to the above:

The position requires a senior, independent, results-oriented professional with expertise in marketing enterprise software and hardware as well as consumption-based solutions. We operate in a highly competitive, dynamic and fast-paced environment that requires strategic thinking and execution capabilities.

  • Min. 8-10 years of related experience.
  • Understanding of and interested in current Data Management, Technology and Cloud markets, relevant industry trends and competitive landscape. Previous experience in the IT or IT-related industry.
  • English native speaker with excellent verbal and written communication skills. Being capable of speaking additional languages is an advantage.
  • Strong analytical skills and ability to work both independently and on cross functional teams.
  • Proficient presentation, customer service, business, and negotiation skills.
  • Demonstrated ability to build integrated marketing plans.
  • Experienced in all typical in person and digital marketing tactics.
  • Ability to present and position marketing plans and concepts to different audiences.
  • Passionate, bold networker. High energy, enthusiasm and initiative.
  • Proven ability to excel in a fast-paced environment.
  • Strong team player with a positive attitude. 
  • Passion for digital, social skills are highly rated.
  • Competent in industry-standard Marketing tech stack, CRM systems, collaboration / process / content management tools and programs. 
  • Requires occasional travel.

What do we offer you?

  • Opportunity to work in a multi-cultural environment for a global IT leader.
  • Working in an international team of acknowledged IT industry professionals.
  • Professional workspace with related technical equipment.
  • Dedicated responsibility and accountability – you will be a key team member and will contribute actively to the company’s success.  
  • Attractive compensation. Opportunity to develop further. 

Why NetApp?

In a world full of generalists, NetApp is a specialist. No one knows how to elevate the world’s biggest clouds like NetApp. We are data-driven and empowered to innovate. Trust, integrity, and teamwork all combine to make a difference for our customers, partners, and communities. 
We expect a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to volunteer with their favorite organizations.  We provide comprehensive medical, dental, wellness, and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts. We also offer financial savings programs to help you plan for your future.  
If you run toward knowledge and problem-solving, join us.

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